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OUR NATURAL FRAGRANCE

Curious about the fragrance in your beauty products?
Most cosmetic scents are synthetic for cost-effectiveness. Here's a tip: If the ingredient list simply mentions "fragrance," it's likely synthetic. A natural fragrance will be listed as individual ingredients. 
 
MIMI has a strict 'no synthetic fragrance' policy. Here are some of the reasons why our products do not contain synthetic fragrance.

SENSITIVITIES

Synthetic fragrances can contain chemicals that may cause skin irritation, allergies, or sensitivities in some individuals.

HEALTH RISKS

Some synthetic fragrance compounds have been associated with potential health risks, including respiratory issues, headaches, and hormonal disruptions. 

ENVIRONMENTAL

The production and disposal of synthetic fragrance ingredients can contribute to environmental pollution. Some chemicals may persist in the environment and pose risks to ecosystems.

OVERPOWERING SCENT

Synthetic fragrances can be intense and overpowering, leading to discomfort for some individuals or causing headaches and nausea.

ENDOCRINE RISK

Some synthetic fragrance compounds may mimic hormones, potentially disrupting the endocrine system, although the extent of this impact is still under investigation.

BEAUTIFUL FRESH FLORAL

OUR NATURAL SCENT

We spent 12 months researching and developing the MIMI scent. It had to be natural, using only essential oils. It needed to be uplifting without overpowering and it needed to be unisex as MIMI is for all kids.

The result: a beautiful, fresh uplifting floral with top notes of Orange Peel, Lavender and Geranium extracts. A middle note of delicious Vanilla and a grounding base note of Cedarwood.