TANGLED HAIR 

I DO!  My kids hated washing their hair! 

Every time, tears and tantrums and relentless negotiations. Taming tangled hair in our house was stressful.

Talking to other parents, I quickly realised I was not alone, and they too felt defeated in their attempts to tame the tangled hair dragon.

 

As a marketer for Elizabeth Arden, I already knew the right scientists to ask my big, tangled question. 

DO YOU FIND KIDS' HAIRCARE STRESSFUL? 

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A

STORY

WHY DO KIDS HATE WASHING THEIR HAIR?

COMING NOVEMBER 2021

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HIDDEN SYNTHETIC
INGREDIENTS

Shampoo and conditioner brands, have become CLEVER at masking toxic synthetic ingredients with alternative names and creative marketing claims.  

Unbeknown to parents, they are washing their kids hair with shampoo containing some of the same nasty ingredients, found in common car wash and radiator fluid. 

 

No wonder kids hate washing their hair!

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BUYER 

BEWARE

DID YOU KNOW?

 

Personal care products, sold in Australia, are not regulated by a safety standard. There is no mandate that products are to be tested for safety prior to sale. 

 

THE UGLY TANGLED TRUTH

Just because a product label says 'hair styler for kids' or even baby shampoo', does not mean it has been tested and or found safe for use.

 

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MAKING KIDS BATH SAFE

MIMI kids is a safer, better and easier way to manage kids tangled hair.  

 

We know that kids have fine/dry hair with thinner more sensitive scalps.  Detergents commonly used in most shampoos, strip kids' hair of naturally occurring oils making dry tangled hair even more tangled.

 

Forget shampoo all together. We've developed the first Hair Wash for kids. One product, perfectly balanced natural ingredients to clean and nourish hair. No nasties. Safe for kids.