SMOKE & MIRRORS. TRICKERY USED IN ADVERTISING COSMETICS FOR KIDS.
Cosmetic brands are exceptional marketers, geniuses in fact, creating products for needs you never even knew you had. Case in point; a couple of years ago I launched a $200 neck cream! I mean seriously, who needs a neck cream? Well if you are rapidly approaching 40 like me, take a look in the mirror. The neck is the one area of the body that truly shows your age. I'll take 2 please.
The trickery is not in creating the need, the trickery is in the way cosmetic brands use loosely worded claims to lead consumers into believing a product will meet their needs.
For example, in Australia last week, sunsilk launched an ad campaign, 'rethink pink' aimed at breaking the 'pink' gender stereotypes associated with women from young girls to adult hood. .
The question is this, from a consumers view point, would the use of young girls and women in the TV ad lead you to believe that these hair care products are for young girls and women? How safe are these products for use in young girls? The conditioner alone contains METHYLISOTHIAZOLINONE, which has links to lung toxicity, allergic reactions, and possible neurotoxicity.
The intention, of cosmetic brands, I’m very certain is not malleus but transparency is certainly lacking. And when it comes to advertising that uses kids’ to deliver a message or specifically advertises kids products, questions need to be raised.
In 2018, GAIA Skin Naturals (GAIA), was forced to pay $37,800 in penalties for alleged false or misleading representations.
GAIA described its Natural Baby Bath & Body Wash, Baby Shampoo and Baby Moisturiser as “Pure ★ Natural ★ Organic”. However, these products contain two synthetic chemical preservatives: sodium hydroxyl methyl glycinate and phenoxyethanol.
According to the ACCC Commissioner Sarah Court, “Businesses making organic claims must be able to substantiate those claims. GAIA’s claims may have misled consumers into thinking these products are free from synthetic chemicals when they are not,”
WHAT YOU CAN DO?
Even with the support of the ACCC, consumers in Australia still need to buy aware. When it comes to our kids, we believe that 100% plant based is the way to go. An ingredient is either derived from a plant or it's not. No trickery! Simply put, if you can't eat it then don't put it on and or in your body.
MIMI HAIRCARE FOR KIDS uses 100% plant-based ingredients. LAUNCHING OCTOBER 2021!