What's in your kid's shampoo?

What to know, look out for and avoid.

“No mum! I’m not washing my hair. It hurts my eyes.” How many times have you heard this?
Responding with, “cover your eye’s it will be fine”.
But is it fine?

The average child is exposed through body care products to 27 chemicals a day, that have not been found safe for children. According to a study by the Environmental Working Group (EWG) of 3,300 parents in the US, this included some chemicals associated with cancer, brain and nervous system damage, allergies and hormone disruption.

How can this happen? Surely not in Australia. Don't we have safety regulations for cosmetics? Who tests if a cosmetic product is safe for my child?

Cosmetic safety standards in Australia

  • Mandatory safety standards do not apply to cosmetics within Australia.

  • Governed by the Australian Consumer & Competition Commission (ACCC) mandatory safety standards, specify the minimum safety requirements that products must meet before they are sold to consumers. These standards apply to most product categories from bath toy's to clothing to sunglasses. Except cosmetic products.

  • According to the ACCC, the sale of cosmetics must adhere to a mandatory information standard that ensures consumers are provided with important information on product labelling (e.g. a list of ingredients) to assist them in making a purchasing decision. The problem with this is, unless you have a chemistry degree or google, most consumers will have little to no understanding of the ingredients listed (e.g. Methylchloroisothiazoline). How can they therefore make an informed purchase decision?

  • Unlike safety standards, information standards do not necessarily relate to the safety aspects of a product nor do they require testing of products prior to sale. Therefore, just because a product is labelled for kids or babies, does not mean its ingredients have been tested and or found safe for use in infants. The responsibility falls on the buyer to be aware.

Children's skin

Did you know a child’s skin is 30 percent thinner than an adult’s, and can absorb greater amounts of chemicals from the skin surface.

What parents should know.

  • Don’t be fooled by the packaging (e.g. picture of a cute baby laughing) or creative marketing claims of being 'soap free' or 'from nature'. Turn the bottle over and look at the ingredients list.

  • First is not always a good thing. By law, cosmetics ingredients need to be listed in volume from highest to lowest. Focus your attention on the first 5-10 ingredients.

For information on ingredients visit the cosmetic ingredient review Lead by a 7 member steering committee of experts including dermatologist's, toxicologist's, and scientist's who review the safety of ingredients used in cosmetics products across the world. Also check out

Tips for parents when buying personal care products for kids.

  • Buyer always beware.

  • Keep it clean. the closer to nature the better.

  • Look for only plant-based products.

  • If you can't pronounce it, don't put it in or on your body!

  • Less is more. Less ingredients can actually achieve better results.

MIMI HAIRCARE FOR KIDS contains 100% plant-based ingredients. A safer, easier and better way to care for kids hair. Everyone will be smiling. xx