The best kids' shampoo is none at all.



“No mum! I’m not washing my hair. It hurts my eyes.” How many times have you heard this?
Responding with, “cover your eye’s it will be fine”.
But is it fine?

Did you know?

The average child is exposed through kids bath products to 27 chemicals a day, that have not been found safe for children. According to a study by the Environmental Working Group (EWG) of 3,300 parents in the US, this included some chemicals associated with cancer, brain and nervous system damage, allergies and hormone disruption.


How can this happen? Surely not in Australia. Don't we have safety regulations for kids bath products? Who tests if kids hair products are safe for my child?


What parents need to know about cosmetic safety standards in Australia.

  • Mandatory safety standards do not apply to cosmetics within Australia.

  • Governed by the Australian Consumer & Competition Commission (ACCC) mandatory safety standards, specify the minimum safety requirements that products must meet before they are sold to consumers. These standards apply to most product categories from bath toy's to clothing to sunglasses. Except cosmetic products including kids bath products.

  • According to the ACCC, the sale of cosmetics must adhere to a mandatory information standard that ensures consumers (parents) are provided with important information on product labelling (e.g. a list of ingredients) to assist them in making a purchasing decision. The problem with this is, unless you have a chemistry degree or google, most parents will have little to no understanding of the ingredients listed (e.g. What is Methylchloroisothiazolinone?).


According to healthline, Methylchloroisothiazolinone (MCI) is a preservative that’s active against bacteria, yeast, and fungi. It’s used in the manufacture of water-based cosmetics and personal care products as well as paint and glue.

How can parents make an informed purchase decision?



Cute young boy holding ice-cream cone with 3 scoops, 2 strawberry and 1 vanilla. The boy is wearing a white t-shirt and is similing with his mouth closed and has brown hair styled in a spike.
Protecting our kids

Children's skin

Did you know a child’s skin is 30 percent thinner than an adult’s, and can absorb greater amounts of chemicals from the skin surface.



What parents should know.

  • Don’t be fooled by the packaging (e.g. picture of a cute baby laughing) or creative marketing claims of being 'soap free' or 'from nature'. Turn the bottle over and look at the ingredients list.

  • First is not always a good thing. By law, cosmetics ingredients need to be listed in volume from highest to lowest. Focus your attention on the first 3-5 ingredients.


For information on ingredients visit the cosmetic ingredient review. Lead by a 7 member steering committee of experts including dermatologist's, toxicologist's, and scientist's who review the safety of ingredients used in cosmetics products across the world. Also check out





Tips for parents when buying kids bath products

  • Buyer always beware when purchasing kids hair care and bath products

  • Keep it clean. the closer the cosmetic ingredients are to nature the better.

  • Look for only plant-based kids bath products

  • If you can't pronounce the cosmetic ingredient name, then don't put it in or on your child's body.

  • Less is more when it comes to the best natural hair care products . Less ingredients in kids hair care can actually achieve better results.

MIMI kids hair care contains only 100% plant-based cosmetic ingredients. Try the best hair care for kids. MIMI is an easier and safer way to manage kids hair care. Everyone will be smiling. xx