Parents, baby shampoo and misleading product claims.



Cosmetic brands are exceptional marketers, geniuses in fact, creating products for needs you never even knew you had. Case in point; a couple of years ago I launched a $200 neck cream! I mean seriously, who needs a neck cream? Well if you are rapidly approaching 40 like me, take a look in the mirror. The neck is the one area of the body that truly shows your age. I'll take 2 please.


Is this product safe for my child?

The trickery is not in creating the need, the trickery is in the way cosmetic brands use loosely worded claims to lead consumers into believing a product will meet their needs.


For example, in Australia recently, sunsilk launched an ad campaign, 'rethink pink' aimed at breaking the 'pink' gender stereotypes associated with women from young girls to adult hood. .


The question is this, from a consumers view point, would the use of young girls and women in the TV ad lead you to believe that these are kids hair products? How safe are these products for use in kids? The conditioner alone contains METHYLISOTHIAZOLINONE, which has links to lung toxicity, allergic reactions, and possible neurotoxicity.


Cosmetic brands are making misleading claims.

The intention, of cosmetic brands, I’m very certain is not malleus but transparency is certainly lacking. And when it comes to advertising that uses kids’ to deliver a message or specifically advertises kids hair products, questions need to be raised.


In 2018, GAIA Skin Naturals (GAIA), was forced to pay $37,800 in penalties for alleged false or misleading representations.


GAIA described its Natural Baby Bath & Body Wash, Baby Shampoo and Baby Moisturiser as “Pure ★ Natural ★ Organic”. However, these products contain two synthetic chemical preservatives: sodium hydroxyl methyl glycinate and phenoxyethanol.


According to the ACCC Commissioner Sarah Court, “Businesses making organic claims must be able to substantiate those claims. GAIA’s claims may have misled consumers into thinking these products are free from synthetic chemicals when they are not,”


Two young girls with long brown hair peering round a door with surprised looks on their faces. One girl has a fringe and the other has two hair buns on each side of her head. One girl is wearing a white top and the other a pink top.
Buyer be ware

How can I trust that a product is safe for my child?

Even with the support of the ACCC, consumers in Australia still need to buy aware. When it comes to our kids bath products, we believe that 100% plant-based formulations are the safest way to protect our kids. No trickery! Simply put, if you can't eat it then don't put it on and or in your body.


MIMI HAIRCARE FOR KIDS contains 100% plant-based ingredients within all our kids hair products. WE are proud to be the best natural hair care products in Australia. Try the best detangling spray for kids packed with natural antioxidants like grape seed and marshmallow tree root extracts to protect kids hair and tame any tangle.