OUR STORY

I DO!  My kids hate washing their hair! 

Every time, I plead and negotiate. Its draining & I often feel defeated.

 

Speaking with other parents I quickly realised that I was not alone.

 

Having spent my entire career marketing the worlds biggest cosmetic brands, I went straight to the scientists to ask the big question. 

DO YOU FIND CARING FOR YOUR CHILDS HAIR STRESSFUL?

WHY DO KIDS HATE WASHING THEIR HAIR?

COMING NOVEMBER 2021

COMING NOVEMBER 2021

girl in white top with crown on head looking surprised.

TOXIC
INGREDIENTS

Brands have become CLEVER at masking toxic synthetic ingredients with alternative names and creative marketing claims.  

Unbeknown to parents, they are actually washing their kids hair with some of the same ingredients used in car wash and radiator fluid. 

 

No wonder kids hate washing their hair!

COMING NOVEMBER 2021

 Boy with dark curly hair looking concerned about the toxins in hair products.

A PROBLEM

Personal care products, sold in Australia, are not regulated by a safety standard.  There is no mandate that products are to be tested for safety prior to sale. This includes children’s products.

 

THE UGLY TRUTH.

Just because a product label says 'for kids' or even 'babies', does not mean it has been tested and or found safe for use.

 

Buyer beware.

COMING NOVEMBER 2021

Girl in swimmwers wearing glasses and holding a hat looking excited about fun hair products.

MAKING
HAIR CARE
SAFE FOR KIDS

Introducing MINI, safe and effective hair care for kids that works.  Made from 100% plant-based ingredients.

We've developed a better way to wash kids hair. Forget shampoo and conditioner. MINI HAIR WASH contains perfectly balanced ingredients to clean and nourish the hair with one product. 

A good hair care routine = healthier hair, happier kids and less stressed parents! Our simple 3 step routine empowers kids to care for their own hair.

Everyone will be smiling!

COMING NOVEMBER 2021